P&G Joins Packaging Program

The Procter & Gamble Company has joined GreenBlue’s Sustainable Packaging Coalition How2Recycle Label program. P&G will initially carry the label on its Dawn dishwashing liquid packaging. How2Recycle’s goal is to create a clear, well-understood, and nationally harmonized label. P&G has been a member of the Sustainable Packaging Coalition since 2008. Dawn packaging will carry the Widely Recycled Label, indicating that the majority of US consumers can recycle the plastic PET bottle. The How2Recycle Label occasionally requires additional language to encourage proper recycling. In this instance, the label will include a special message of “Empty and Replace Cap” to ensure that consumers recycle the plastic cap attached to their empty bottle.

Recent technology improvements have made it possible to recycle plastic caps with their containers, allowing for better plastic material recovery and assisting in litter prevention, which may come as a change to many consumers, according to SPC.